Arada Hard
Seltzer
At Komari Beverage, our passion for innovation and deep understanding of our consumers led to the creation of Arada, our flagship hard seltzer brand. In a market traditionally dominated by beer and spirits, we identified a significant gap—a desire for a refreshing, flavorful, and convenient beverage. Arada was born as the answer.
Arada is more than just a beverage; it’s a bold statement of self-expression and individuality. From our eye-catching logo and vibrant visuals to our engaging events and marketing initiatives, we aim to inspire and entertain. Arada is not merely a drink—it’s a movement that celebrates creativity, innovation, and the vibrant spirit of Ethiopia.
Innovation and
Consumer Focus
Since its launch in 2021, Arada has been met with immense enthusiasm, driving us to continually innovate. We prioritize our consumer, ensuring their unique perspectives shape our brand’s development. While maintaining a strong creative vision, we challenge conventional norms and push the boundaries of what’s possible by harnessing our experience and data-driven insights.
We embody homegrown innovation at every stage. Arada is meticulously crafted, drawing inspiration from the pulse of our streets and the spirit of our people. Every aspect of Arada, from its flavors rooted in to its thoughtfully designed packaging, reflects the dynamic essence of our culture.
The Essence of Arada
Arada is where the vibrant spirit of Ethiopia meets the world of alcoholic beverages. At its heart is a passionate team united by a single vision: to infuse the rich essence of Ethiopian culture and embrace Pan-Africanism in every sip. From the lively streets of Addis Ababa to every corner of the nation, we’ve embarked on an exhilarating journey to craft a refreshment experience that truly stands apart. Our commitment to our consumers extends beyond the product itself. We actively involve them in the development process, ensuring Arada remains true to their preferences. This collaborative approach fosters a strong sense of community, building trust and loyalty around the brand.
The Journey Continues
Our story is just beginning. With an unwavering commitment to disruption, we are constantly exploring new flavors and pioneering products to elevate our consumers’ drinking experience. Arada is a testament to Ethiopian creativity at its finest, and we invite you to join our journey as we continue to lead the future of refreshment in Ethiopia. Want to know more about Arada? Follow this link:
