Brand Overview
We focus on choice and innovation in creating our beverages. We start making our beverages by asking our consumers what flavors excite them. We then use this feedback to create beverages with these flavors. Through meticulous testing, feedback and product improvements – tasted over and over by the consumer – we create drinks that are enjoyable for when you need a break, to have fun or just to relax with friends and family.
Product Development
Co-creation: making our products with thousands of consumers
When Komari was founded in 2017, the one core value we therefore decided on was co-creation: creating beverages by intensively involving consumers in the product development process.
We took to the streets to interview, survey and ask people in Addis Ababa as well as in the country what exited them. We invited people for rounds and rounds of testings: we let our consumers decide the entire product’s configuration.
We have exited and thankfully to have co-created Arada Hard Seltzer: the first home-grown Hard Seltzer, made for Ethiopians by Ethiopians. it’s not just our flavours: every aspect of our product and brand starting from the name ‘Arada’ to the label and packaging, has been developed closely with consumers.
Our commitment to co-creation doesn’t stop with our current products. We’re working on new ways to exicte and we are looking forward to include you in the process.
If you’re interested / Excited to be part of our journey
Brand Development
At Komari, we are committed to providing a diverse array of high-quality products and services that cater to the dynamic needs of the market. Our robust research and development team continuously studies market trends and identifies gaps in the offering, enabling us to introduce innovative solutions that fill these voids. As a result, we have steadily evolved into a leading brand that consumers trust and rely on.
Our strategic expansion initiatives are driven by a deep understanding of the market landscape, customer preferences, and emerging opportunities. This enables us to grow our footprint while maintaining our commitment to excellence, thereby ensuring that we continue to meet and exceed customer expectations in every new market we enter. It is our dream to use our talents and resources to make a positive impact, improve people’s lives, and leave the world a little better than we found it.
