Brand History
WHAT WE DO & WHAT WE HOPE TO CREATE BY DOING IT
We focus on choice and innovation in creating our drinks. We start making our drinks by asking our consumers what flavors excite them. We then use this feedback to create beverages with these flavors. Through meticulous testing, feedback and product improvements – tasted over and over by the consumer – we create drinks that are enjoyable for when you need a break, to have fun or just to relax with friends and family.
To some, this is a small part of the journey.
To us, it is everything we do.
Meet Arada
The first Hard Seltzer in Ethiopia
We’re proud to introduce the first Hard Seltzer in Ethiopia, made with thousands of Ethiopians. Arada Hard Seltzers are lightly sweet fruit flavored cocktails with zero sugar and carbohydrates (5% ABV).
Initially Arada will be available in the following three flavors
The perfect balance of sweet
and tangy apple
A lightly sweet lime flavor with a kick
A pleasantly sweet and full bodied pineapple flavor with a pinch of grapefruit
Our product development process