Our Values
Founded in 2017 during an unanticipated gathering among friends in Addis Ababa,
Respect each other and our
environment
By prioritizing respect, we create a positive and inclusive work culture where everyone feels valued and heard. At the same time, respecting our environment ensures that we are being responsible and sustainable in our business practices. By minimizing our impact on the environment, we can help preserve it for future generations. Overall, this value reflects our commitment to creating a workplace that is both socially responsible and supportive of our employees’ well-being.
Cultivate creativity and
community
This is an important value that can help organizations foster a culture of collaboration and in4) Celebrate success,
This reflects our commitment to recognizing and rewarding excellence, building a positive work culture, and fostering a sense of pride and accomplishment among our employees.
Innovate ways of doing work
Encouraging innovative ways of doing work is a key value that can help adapt to changing circumstances and stay ahead of the competition. By embracing innovation, we create an environment that fosters creativity and encourages employees to think outside the box.
Go and see
‘Go and see’ is an important value that emphasizes the importance of firsthand observation and experience. By encouraging employees to ‘go and see’, we create a culture of curiosity and continuous improvement where employees are empowered to seek out new information, identify areas for improvement, and take action to address them.
